Zero to 40K+, in public
The founder's own page. The proof case that became the agency.
- Client
- Ishika Didwania, creator
- Industry
- Beauty and lifestyle
- Period
- to present
The problem
Starting a page from zero, with no budget, in categories crowded with established creators.
Built on the creator side of the industry, before TAT existed. Every lesson now shapes how TAT briefs creators.
Our scope
- Content
- Positioning
- Brand collaborations
- Community
The audience insight
Relevance to a specific audience beats reach to everyone.
Strategic decisions
A narrow audience first
Content was made for one kind of viewer before it tried to reach many.
Formats that repeat
Recognisable series made each new post easier to place.
Brand work that fits
Collaborations were chosen for fit with the audience, not the fee alone.
The brief we were given, and the creative we made. Drag to compare.
Post what is trending.
Post what this audience needs, in a format they will recognise next time.
What we made
- Reels and series
- 200+ brand collaborations, creator side
Outcomes
40K+
Followers built from zero
Source: TAT Corporate Profile, founder's individual record
1M+
Views on multiple videos
Source: TAT Corporate Profile, founder's individual record
200+
Brand collaborations as a creator
Source: TAT Corporate Profile, founder's individual record
Official figures. Our scope on this work: content, positioning, brand collaborations, community.
What we learned
You cannot brief a creator well until you have been one.