Talent management

Creators,
represented properly.

A small roster, managed by someone who has been the creator, the brand and the agency. Exclusive representation, built around your audience rather than the next deal.

The roster

Ishika Didwania

Instagram · YouTube · Kolkata

Ishika Didwania

@ugcwithishq

UGC, beauty and lifestyle. Founder of TAT, and the first creator on the roster.

Has worked with

  • OnePlus
  • Maybelline
  • L'Oréal Paris
  • Freakins
  • Neutrogena
  • boAt
  • Dot & Key
  • Nykaa

Paid or tagged collaborations on @ugcwithishq, from the account's own data.

Now signing Your name
could be here.
We are building a small roster of creators we can represent properly. Apply in two minutes. Apply as a creator

What we do for you

  • Rate cards that price the work

    Shoot days, revisions and usage, not just followers.

  • Negotiation and contracts

    We read the fine print, so usage, exclusivity and payment terms are clear before you shoot.

  • Monthly content plans

    Ideas and trend alerts that keep your own page growing between brand deals.

  • Fewer, better brands

    Barter is a top-up on a fee, never the fee. Wrong-fit brands get a polite no.

Apply to the roster

Tell us about
your page.

We read every application. If it is a fit, we will set up a call. If not, we will tell you honestly.

We only use this to review your application. It goes straight to team@theattentiontheory.com.