A talent agency that practises what it pitches
Running the Instagram of an agency whose whole business is attention.
- Client
- Talent management agency
- Industry
- Creator economy
- Period
- to present
The problem
An agency that sells creator growth had a feed that looked like everyone else's announcements.
Its audience is creators who already know every trend. Generic tips would be ignored by the people it most wanted to sign.
Our scope
- 25 deliverables a month: 20 reels and 5 carousels
- Stories three times a week
- Monthly strategy and reporting
- Creator-facing script series
The audience insight
Established creators do not need to be told how to post. They want to know how to be paid, priced and protected.
Strategic decisions
Talk up, not down
Content was written for creators who already have a following, not beginners.
Proof in the feed
Every series pointed back to a real part of the agency's service.
A monthly cycle
Strategy on the 15th, shoot on the 18th, content to the client by the 25th.
The brief we were given, and the creative we made. Drag to compare.
Post trending reels and announce new signings.
A series on pricing, contracts and positioning for established creators, with signings told as stories.
What we made
- Monthly reels and carousels
- Creator script series
- Story programme
- Quarterly reports
Outcomes
25
Deliverables a month
Source: Signed scope
Period: Ongoing
+38%
Average reel reach
Source: Instagram Insights, client report (confirmed by the founder, 16 Oct 2026)
Period: Jun to Aug 2026, against the previous three months
2.1x
Profile visits
Source: Instagram Insights, client report (confirmed by the founder, 16 Oct 2026)
Period: Jun to Aug 2026, against the previous three months
Official figures. Our scope on this work: 25 deliverables a month: 20 reels and 5 carousels, stories three times a week, monthly strategy and reporting, creator-facing script series.
What we learned
The audience that knows the most rewards the most specific content.