One routine. A hundred creators. Every corner of India.
A pan-India creator programme for a skincare brand, built to feel local in every feed.
- Client
- Skincare brand
- Industry
- Skincare
- Period
- Jun to Aug 2026
The problem
A growing skincare brand wanted national awareness without a national TV budget, and without a hundred videos that all looked the same.
Audiences in Kolkata, Pune and Indore do not share the same skin concerns, weather or language. One script could not travel that far.
Our scope
- Creator sourcing across tiers and regions
- Regional brief variants
- Product seeding logistics
- Content approvals
- Insight report for the brand
The audience insight
Skin is local. Humidity, water and weather shape the routine, so the opening line had to be local too.
Strategic decisions
Regional clusters
Creators were grouped by climate and language, each cluster with its own opening line.
Micro over macro
Most of the roster sat in the 10K to 100K range, where comments still turn into conversations.
A shared spine
Every video ended on the same visual cue, so a hundred voices still added up to one brand.
The brief we were given, and the creative we made. Drag to compare.
Same script for every creator. Product benefits, discount code, call to action.
Twelve regional openings, one shared ending frame, creator's own words in between.
What we made
- 100 creator videos
- Regional hook library
- Creator brief toolkit
- Brand insight report
Outcomes
100
Creators, pan-India
Source: TAT campaign records
Period: Campaign 1
3.2M
Combined views
Source: Instagram Insights, campaign report (confirmed by the founder, 16 Oct 2026)
Period: Jun to Aug 2026
4.8%
Average engagement
Source: Instagram Insights, campaign report (confirmed by the founder, 16 Oct 2026)
Period: Jun to Aug 2026
Official figures. Our scope on this work: creator sourcing across tiers and regions, regional brief variants, product seeding logistics, content approvals, insight report for the brand.
What we learned
Scale does not come from one great video. It comes from a system that lets a hundred good ones stay recognisably yours.
