A creator experience, built in two days.

An invite-only creator event in Gurugram for a skincare brand, planned and run in two days.

Client
Skincare brand
Industry
Skincare
Period
24 June 2026

The problem

A skincare brand wanted creators in Delhi NCR to experience its range in person and make content about it, with two days to make it happen.

An invite-only evening at Spezia Bistro, Sector 58, Gurugram, for a limited number of creators, including some of the bigger names in the region.

Our scope

  • Creator invitations and RSVPs
  • Venue and run of show
  • Curated product hampers
  • Games, challenges and a charm station
  • A creator reel challenge
  • On-ground coordination

The audience insight

Creators make their best content when there is something worth filming. The evening was designed as a set, not a launch.

Strategic decisions

  1. Invite-only

    A limited guest list, so every creator in the room felt chosen, and every one of them was worth the brand's time.

  2. A reason to create

    The most engaging reel from the event won an iPhone 17 Pro, so content was part of the evening rather than an afterthought.

  3. Built for the camera

    Curated hampers, a charm station and games like pick-a-card-and-pose, in a setting made to be filmed, with the brand team in the room to meet creators directly.

  4. Two days, start to finish

    Invitations, venue, hampers and run of show were turned around in two days.

What we made

  • Invite-only creator event, 24 June 2026
  • Curated product hampers
  • Games and challenges
  • Creator reel challenge
  • Creator reels from the evening
A creator's reel from the evening
A hand holding a deck of cards at the event, with creators seated in the background
Pick a card and pose: one of the games built for the camera
A table with a QR code sign, a keychain charm display and a branded hamper pouch
The set-up: a scan-to-follow QR, a charm station and the hampers

Outcomes

2 days

From go-ahead to a live event

Source: TAT records
Period: June 2026

70

Creators who attended

Source: TAT guest list (confirmed by the founder, 16 Oct 2026)
Period: 24 June 2026

80

Videos posted from the event

Source: Creator posts, TAT campaign tally (confirmed by the founder, 16 Oct 2026)
Period: After the event, June 2026

3M+

Combined views

Source: Creator posts, TAT campaign tally (confirmed by the founder, 16 Oct 2026)
Period: After the event, June 2026

Official figures. Our scope on this work: creator invitations and rsvps, venue and run of show, curated product hampers, games, challenges and a charm station, a creator reel challenge, on-ground coordination.

What we learned

Speed works when the plan is simple. Two days was enough because every part of the evening had one job: give creators something worth filming.

Your next chapter

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