A brand you recognise before the logo
A visual and verbal language a small team could repeat every single week.
- Client
- D2C wellness brand
- Industry
- Wellness
The problem
Each post looked like a different brand. The team was making decisions from scratch every time.
A two-person marketing team, one website, three channels and no design system.
Our scope
- Positioning
- Voice principles
- Visual codes
- Website design and build
- Template library
The audience insight
Recognition comes from repetition, and repetition only happens when it is easy.
Strategic decisions
Three codes, not thirty
One colour, one framing, one sentence rhythm, used everywhere.
Templates as guardrails
The team got a library that made the right choice the fast choice.
The website as the anchor
Every code was proven on the site first, then carried to social.
The brief we were given, and the creative we made. Drag to compare.
Make the feed look more premium.
A three-code system, a rebuilt website and forty templates the team can run on their own.
What we made
- Positioning and voice guide
- Visual code system
- Website
- Social template library
Outcomes
This is a concept, so there are no client results to show. It shows how we would think about a brief like this.
A concept: how we would approach this kind of brief. It is not client work. Our scope on this work: positioning, voice principles, visual codes, website design and build, template library.
What we learned
A system is only as good as how quickly a busy team can use it on a Tuesday.