/* The Attention Theory, Afterimage direction in oxblood and cream. Staging prototype. */
:root{
  /* Brand: oxblood and cream, with the supporting stone, grey and ink. No gold or bronze. */
  --cream:#F2E8D5; --cream-2:#E5E2DC; --cream-3:#D9D4CC;
  --oxblood:#4A1818; --oxblood-2:#5A2222; --oxblood-3:#6B2C2A; --oxblood-deep:#2E0E0E; --ink:#1F0A0A;
  --stone:#C4B6A6; --stone-deep:#6F604F;
  --on-dark-2:#E8D9CF; --on-dark-3:#C4B6A6;
  --on-light-2:#5E4A44;
  --sans:"DM Sans",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --serif:"Instrument Serif",Georgia,"Times New Roman",serif;
  --mono:"DM Mono",ui-monospace,"SF Mono",Menlo,monospace;
  --gutter:clamp(16px,4vw,40px);
  --ease:cubic-bezier(.2,.7,.2,1);
  --radius:10px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--oxblood);color:var(--cream);font:400 17px/1.6 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg,video{display:block;max-width:100%}
a{color:inherit}
button,input,select{font:inherit;color:inherit}
h1,h2,h3,p,ol,ul,dl,dd,figure,blockquote{margin:0}
ol,ul{padding:0;list-style:none}
.visually-hidden{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:1360px;margin:0 auto;padding-inline:var(--gutter)}

/* focus */
:focus-visible{outline:2px solid var(--stone);outline-offset:3px;border-radius:4px}
.band--light :focus-visible{outline-color:var(--oxblood)}

.skip{position:absolute;left:12px;top:-60px;z-index:100;background:var(--cream);color:var(--oxblood);padding:12px 18px;border-radius:999px;text-decoration:none}
.skip:focus{top:12px}

/* staging bar */
.staging{background:var(--stone);color:var(--oxblood);font:500 12px/1.4 var(--mono);letter-spacing:.04em;padding:8px var(--gutter);display:flex;flex-wrap:wrap;gap:4px 16px;justify-content:space-between}
.ph{background:rgba(196,182,166,.22);border-bottom:1px dashed currentColor;padding:0 4px;border-radius:3px;font-family:var(--mono);font-size:.82em;letter-spacing:.01em;white-space:normal}

/* bands */
.band{padding-block:clamp(72px,10vw,140px)}
.band--dark{background:var(--oxblood);color:var(--cream)}
.band--light{background:var(--cream);color:var(--oxblood)}
.band--dark em{color:var(--stone)}
.band--light em{color:var(--stone-deep)}
em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}

/* type */
.eyebrow{font:500 12px/1.5 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--on-dark-3)}
.band--light .eyebrow{color:var(--stone-deep)}
.display{font-weight:500;font-size:clamp(52px,8.4vw,132px);line-height:.9;letter-spacing:-.05em}
.display em{letter-spacing:-.02em}
.display--md{font-size:clamp(42px,5.6vw,84px)}
.display--case{font-size:clamp(42px,6.4vw,104px);max-width:14ch}
.lede{font-size:clamp(19px,1.6vw,23px);line-height:1.5;max-width:34ch}
.band--dark .lede{color:var(--on-dark-2)}
.fineprint{font-size:14px;line-height:1.55;color:var(--on-dark-3)}
.band--light .fineprint{color:var(--on-light-2)}
.quote{font-family:var(--serif);font-weight:400;font-size:clamp(32px,4.4vw,64px);line-height:1.08;letter-spacing:-.01em;max-width:24ch}
.quote em{color:inherit;opacity:.8}

/* buttons */
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.btn{display:inline-flex;align-items:center;gap:10px;min-height:48px;padding:14px 24px;border-radius:999px;text-decoration:none;font-weight:500;font-size:16px;line-height:1.2;transition:background .25s var(--ease),color .25s var(--ease),border-color .25s var(--ease);cursor:pointer}
.btn--solid{background:var(--cream);color:var(--oxblood);border:1px solid var(--cream)}
.btn--solid:hover{background:var(--stone);border-color:var(--stone)}
.band--light .btn--solid{background:var(--oxblood);color:var(--cream);border-color:var(--oxblood)}
.btn--line{border:1px solid rgba(242,232,213,.45);background:transparent}
.btn--line:hover{border-color:var(--stone);color:var(--stone)}
.band--light .btn--line{border-color:rgba(74,24,24,.5)}
.band--light .btn--line:hover{border-color:var(--oxblood);background:var(--oxblood);color:var(--cream)}
.btn--text{padding-inline:4px;text-decoration:underline;text-underline-offset:5px}

/* chips */
.chip{display:inline-block;font:500 11px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;padding:6px 8px;border-radius:4px;vertical-align:middle}
.chip--sample,.chip--illustrative{background:var(--stone);color:var(--oxblood)}
.chip--founder{background:transparent;border:1px solid currentColor}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:var(--oxblood);border-bottom:1px solid rgba(242,232,213,.08)}
.header-row{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:76px}
.wordmark{font-weight:600;font-size:19px;line-height:1;letter-spacing:-.03em;text-decoration:none}
.wordmark span{color:var(--stone)}
.site-nav{display:flex;align-items:center;gap:clamp(16px,2.4vw,32px);font-size:15px}
.site-nav a:not(.btn){text-decoration:none;padding-block:12px}
.site-nav a:not(.btn):hover,.site-nav a[aria-current]{color:var(--stone)}
.site-nav .btn{min-height:44px;padding:10px 20px;font-size:15px}
.menu-btn{display:none;background:transparent;border:1px solid rgba(242,232,213,.45);border-radius:999px;min-height:44px;padding:8px 18px;cursor:pointer}
@media (max-width:860px){
  .js .menu-btn{display:inline-flex}
  .js .site-nav{position:absolute;left:0;right:0;top:100%;flex-direction:column;align-items:flex-start;gap:4px;padding:16px var(--gutter) 28px;background:var(--oxblood);border-bottom:1px solid rgba(242,232,213,.12);display:none}
  .js .site-nav.is-open{display:flex}
  .site-nav{flex-wrap:wrap}
  .site-nav a:not(.btn){font-size:22px}
}

/* hero */
.hero{padding-top:clamp(40px,6vw,72px);padding-bottom:clamp(56px,7vw,96px);overflow:hidden}
.hero-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 24px;color:var(--stone)}
.hero-title{margin-top:clamp(24px,4vw,44px);font-weight:500;font-size:clamp(68px,14vw,224px);line-height:.84;letter-spacing:-.06em}
.ht-a,.ht-b{display:block}
.ht-b{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.02em;color:var(--stone);padding-left:clamp(0px,24vw,380px);margin-top:.02em}
.js .ht-a,.js .ht-b{opacity:0;transform:translateY(.12em);animation:rise .9s var(--ease) forwards}
.js .ht-b{animation-delay:.18s}
@keyframes rise{to{opacity:1;transform:none}}

.feed{margin-top:clamp(40px,5vw,64px)}
.feed-head{display:flex;flex-wrap:wrap;justify-content:space-between;gap:6px 20px}
.feed-track{--fw:clamp(150px,17vw,230px);display:flex;gap:clamp(12px,1.6vw,22px);align-items:center;overflow-x:auto;scroll-snap-type:x mandatory;padding:36px calc(50vw - var(--fw)/2);scrollbar-width:none;overscroll-behavior-x:contain}
.feed-track::-webkit-scrollbar{display:none}
.frame{flex:0 0 var(--fw);scroll-snap-align:center;transition:transform .5s var(--ease),filter .4s var(--ease),opacity .4s var(--ease)}
.frame a{display:block;text-decoration:none;border-radius:8px}
.frame-cover{aspect-ratio:4/5;border-radius:8px;overflow:hidden;position:relative;transition:box-shadow .5s var(--ease)}
.frame-cover .art{width:100%;height:100%}
.frame-cap{display:flex;gap:10px;margin-top:10px;font:500 12px/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--on-dark-3)}
.frame-n{color:var(--stone)}
.js .frame{opacity:.5;filter:blur(1.2px) saturate(.8)}
.js .feed.is-moving .frame{filter:blur(3.5px) saturate(.6);opacity:.4}
.js .frame.is-held,.js .feed.is-moving .frame.is-held{opacity:1;filter:none;transform:scale(1.16)}
.frame.is-held .frame-cover{box-shadow:0 0 0 1px var(--stone),0 0 0 10px rgba(196,182,166,.14),0 30px 60px -20px rgba(0,0,0,.6)}
.frame.is-kept .frame-n::after{content:" · kept";color:var(--stone)}
.frame a:focus-visible{outline-offset:8px}

.hero-foot{display:flex;flex-wrap:wrap;gap:40px 64px;justify-content:space-between;align-items:flex-end;margin-top:clamp(8px,2vw,24px)}
.hero-copy{flex:1 1 420px}
.hero-copy .lede{color:var(--cream)}
.tray{flex:0 1 400px;border-top:1px solid rgba(196,182,166,.4);padding-top:16px;display:none}
.js .tray{display:block}
.tray .eyebrow{color:var(--stone)}
.tray-list{display:flex;gap:10px;margin-top:14px;min-height:96px;align-items:flex-end}
.tray-list li{width:62px}
.tray-list a{display:block;text-decoration:none}
.tray-list .cover{aspect-ratio:4/5;border-radius:4px;overflow:hidden;box-shadow:0 0 0 1px var(--stone)}
.tray-list .new .cover{animation:drop .6s var(--ease)}
@keyframes drop{from{transform:translateY(-30px) scale(1.3);opacity:0}}
.tray-empty{width:auto!important;font-size:14px;color:var(--on-dark-3);border:1px dashed rgba(196,182,166,.4);border-radius:6px;padding:14px;align-self:stretch;display:flex;align-items:center}
.tray-note{margin-top:12px;font-size:14px;color:var(--on-dark-3)}

/* exercise */
.ex-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr);gap:40px 64px;align-items:start}
.ex-intro p{margin-top:20px;max-width:40ch}
.ex-intro .display{margin-top:16px}
.ex-options{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.opening{text-align:left;background:var(--oxblood);color:var(--cream);border:0;border-radius:16px;padding:12px;display:flex;flex-direction:column;gap:12px;cursor:pointer;transition:transform .35s var(--ease),box-shadow .35s var(--ease),opacity .35s var(--ease)}
.opening:hover{transform:translateY(-4px)}
.opening-screen{aspect-ratio:9/13;border-radius:10px;display:flex;flex-direction:column;justify-content:flex-end;gap:10px;padding:clamp(16px,2vw,24px)}
.opening-screen--a{background:linear-gradient(170deg,#9C6A5E,#6B2C2A)}
.opening-screen--b{background:linear-gradient(170deg,#6B2C2A,#2E0E0E)}
.opening-time{font:500 11px/1 var(--mono);letter-spacing:.08em;text-transform:uppercase;opacity:.85}
.opening-line{font-weight:500;font-size:clamp(22px,2.3vw,32px);line-height:1.05;letter-spacing:-.02em}
.opening-line--serif{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(26px,2.6vw,36px);letter-spacing:0}
.opening-foot{display:flex;justify-content:space-between;gap:10px;padding:4px 6px;font-size:15px}
.opening-cta{color:var(--stone)}
.opening[aria-pressed="true"]{box-shadow:0 0 0 3px var(--stone-deep)}
.opening[aria-pressed="true"] .opening-cta::before{content:"Chosen · "}
.ex-options.has-choice .opening[aria-pressed="false"]{opacity:.6}
.ex-reveal{grid-column:1/-1;border-top:1px solid rgba(74,24,24,.25);padding-top:32px}
.ex-reveal:focus{outline:none}
.ex-why{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 48px;margin-top:18px}
.ex-why h3{font-size:22px;font-weight:500;letter-spacing:-.01em}
.ex-why p{margin-top:8px;color:var(--on-light-2)}
.ex-why .is-chosen h3::after{content:"  · your pick";font:500 12px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--stone-deep)}
.ex-context{margin-top:36px;background:var(--cream-2);border-radius:16px;padding:clamp(20px,3vw,32px)}
.seg{display:flex;flex-wrap:wrap;gap:8px;margin-top:12px}
.seg button,.topics button,.seat-switch button{min-height:44px;padding:10px 18px;border-radius:999px;border:1px solid currentColor;background:transparent;cursor:pointer;transition:background .25s var(--ease),color .25s var(--ease)}
.seg button[aria-pressed="true"]{background:var(--oxblood);color:var(--cream);border-color:var(--oxblood)}
.ex-insight{margin-top:18px;font-size:clamp(19px,1.7vw,23px);line-height:1.5;max-width:60ch}
.ex-reveal>.fineprint{margin-top:18px}

/* work on home */
.section-head{display:flex;flex-wrap:wrap;gap:24px 40px;justify-content:space-between;align-items:flex-end}
.section-head>p{max-width:42ch}
.needs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));margin-top:48px;border-top:1px solid rgba(242,232,213,.18)}
.needs a{display:flex;flex-direction:column;gap:8px;padding:24px 20px 28px 0;text-decoration:none;border-bottom:1px solid rgba(242,232,213,.18);height:100%;transition:color .25s var(--ease)}
.needs li+li a{padding-left:20px;border-left:1px solid rgba(242,232,213,.18)}
.needs a:hover{color:var(--stone)}
.needs-n{font:500 12px var(--mono);color:var(--stone)}
.needs-label{font-size:clamp(20px,1.9vw,27px);letter-spacing:-.02em;line-height:1.15}
.needs-count{font-size:14px;color:var(--on-dark-3)}
.featured{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:24px;margin-top:40px}
.featured-side{display:grid;gap:24px}
.featured-side .tile-cover{aspect-ratio:16/9}
.related .tile-cover,.tile--wide .tile-cover{aspect-ratio:16/9!important}
.featured-side .tile-standfirst{display:none}

/* tiles */
.tile-link{display:flex;flex-direction:column;gap:12px;text-decoration:none;height:100%}
.tile-cover{aspect-ratio:4/5;border-radius:var(--radius);overflow:hidden;position:relative;background:var(--oxblood-2)}
.tile--feature .tile-cover{aspect-ratio:4/4.4}
.cover .art,.cover img{width:100%;height:100%;object-fit:cover}
.cover video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .4s}
.cover.is-playing video{opacity:1}
.cover .art-obj{transform-origin:50% 55%;transition:transform 1.6s var(--ease)}
.tile-link:hover .art-obj,.tile-link:focus-visible .art-obj,.cover.is-previewing .art-obj{transform:scale(1.08) translateY(-2%)}
.tile-meta{display:flex;flex-wrap:wrap;gap:8px;align-items:center;font:500 12px/1.4 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--on-dark-3)}
.band--light .tile-meta{color:var(--on-light-2)}
.tile-title{font-size:clamp(22px,2vw,30px);font-weight:500;letter-spacing:-.025em;line-height:1.1}
.tile--feature .tile-title{font-size:clamp(28px,3vw,44px)}
.tile-standfirst{color:var(--on-dark-2);font-size:16px;max-width:46ch}
.band--light .tile-standfirst{color:var(--on-light-2)}
.tile-link:hover .tile-title{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:6px}

/* framework */
.fw-note{margin-top:20px;max-width:56ch;color:var(--on-light-2)}
.fw{margin-top:48px}
.fw-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid rgba(74,24,24,.3)}
.fw-steps button{text-align:left;background:none;border:0;border-bottom:2px solid transparent;padding:20px 0 18px;font-size:clamp(28px,4vw,56px);font-weight:500;letter-spacing:-.04em;line-height:1;color:rgba(74,24,24,.4);cursor:pointer;display:flex;align-items:baseline;gap:14px;transition:color .3s var(--ease),border-color .3s var(--ease)}
.fw-steps button[aria-selected="true"]{color:var(--oxblood);border-bottom-color:var(--oxblood)}
.fw-n{font:500 12px var(--mono);letter-spacing:.06em;color:var(--stone-deep)}
.fw-body{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:40px 64px;margin-top:40px;align-items:center}
.fw-stage{position:relative;background:var(--oxblood);border-radius:18px;min-height:460px;padding:32px;display:flex;align-items:center;justify-content:center;gap:40px;overflow:hidden}
.phone{width:200px;height:400px;border-radius:28px;border:6px solid #1F0A0A;background:#2E0E0E;position:relative;overflow:hidden;flex:none;transition:opacity .5s var(--ease),transform .6s var(--ease)}
.phone-feed{position:absolute;inset:0;display:flex;flex-direction:column;gap:8px;padding:10px;transition:transform .7s var(--ease),opacity .5s}
.pf{flex:none;height:92px;border-radius:8px;background:var(--oxblood-3);filter:blur(2px);opacity:.6;transition:all .6s var(--ease)}
.pf-2{background:#7A3A36}.pf-3{background:#3A1212}
.pf-hero{height:150px;background:linear-gradient(170deg,#6B2C2A,#2E0E0E);filter:none;opacity:1;display:flex;align-items:flex-end;padding:12px;box-shadow:0 0 0 1px var(--stone)}
.pf-hook{font-family:var(--serif);font-style:italic;font-size:20px;line-height:1.05;color:var(--cream)}
.phone-story{position:absolute;inset:0;padding:22px 14px;display:flex;flex-direction:column;gap:10px;justify-content:flex-end;background:linear-gradient(170deg,#6B2C2A,#2E0E0E);opacity:0;transition:opacity .5s var(--ease)}
.beat{font:500 12px var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--on-dark-3);padding:8px 10px;border-radius:6px;border:1px solid rgba(196,182,166,.3);transition:all .4s var(--ease) calc(var(--i)*.45s)}
.story-bar{height:3px;background:rgba(196,182,166,.25);border-radius:2px;overflow:hidden;margin-top:6px}
.story-bar span{display:block;height:100%;width:0;background:var(--stone);transition:width 1.8s linear}
.grid9{display:grid;grid-template-columns:repeat(3,52px);gap:6px;flex:none;opacity:.35;transition:opacity .5s var(--ease)}
.g{width:52px;height:52px;border-radius:4px;background:var(--oxblood-3);transition:all .45s var(--ease)}
.fw-stage[data-stage="2"] .phone-story{opacity:1}
.fw-stage[data-stage="2"] .beat{color:var(--cream);border-color:var(--stone);background:rgba(196,182,166,.12)}
.fw-stage[data-stage="2"] .story-bar span{width:100%}
.fw-stage[data-stage="3"] .phone{opacity:.25;transform:scale(.92)}
.fw-stage[data-stage="3"] .grid9{opacity:1}
.fw-stage[data-stage="3"] .g-code{background:#9C6A5E;box-shadow:inset 0 0 0 2px var(--stone)}
.fw-stage[data-stage="3"] .g-code::after{content:"";display:block;width:12px;height:12px;margin:6px;border-radius:50%;background:var(--cream)}
.fw-stage[data-stage="1"] .grid9{opacity:.2}
.fw-panels h3{font-size:clamp(30px,3vw,44px);font-weight:500;letter-spacing:-.03em}
.fw-panels p{margin-top:14px;font-size:18px;max-width:44ch}
.fw-ask{color:var(--on-light-2)}
.fw-next{margin-top:28px}

/* both sides */
.sides-intro{max-width:44ch;color:var(--on-dark-2)}
.topics{display:flex;flex-wrap:wrap;gap:8px;margin-top:40px}
.topics button{border-color:rgba(242,232,213,.4)}
.topics button[aria-pressed="true"]{background:var(--cream);color:var(--oxblood);border-color:var(--cream)}
.table{margin-top:28px;border:1px solid rgba(242,232,213,.16);border-radius:22px;padding:clamp(20px,3vw,40px);position:relative}
.seat-switch{display:inline-flex;gap:4px;background:var(--oxblood-2);padding:5px;border-radius:999px}
.seat-switch button{border:0}
.seat-switch button[aria-pressed="true"]{background:var(--stone);color:var(--oxblood)}
.table-top{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:28px}
.voice{border-radius:16px;padding:clamp(22px,3vw,40px);transition:opacity .45s var(--ease),transform .55s var(--ease),background .45s var(--ease);min-height:280px;display:flex;flex-direction:column;gap:18px}
.voice blockquote{font-family:var(--serif);font-size:clamp(28px,3.2vw,48px);line-height:1.08}
.voice blockquote::before{content:"\201C"}.voice blockquote::after{content:"\201D"}
.voice p{color:var(--on-dark-2);max-width:40ch}
.table[data-seat="brand"] .voice--brand,.table[data-seat="creator"] .voice--creator{background:var(--cream);color:var(--oxblood)}
.table[data-seat="brand"] .voice--brand p,.table[data-seat="creator"] .voice--creator p{color:var(--on-light-2)}
.table[data-seat="brand"] .voice--brand .eyebrow,.table[data-seat="creator"] .voice--creator .eyebrow{color:var(--stone-deep)}
.table[data-seat="brand"] .voice--creator,.table[data-seat="creator"] .voice--brand{opacity:.72;transform:scale(.97)}
.table[data-seat="creator"] .table-top{direction:rtl}.table[data-seat="creator"] .voice{direction:ltr}
.voice.swap blockquote{animation:fadeup .5s var(--ease)}
@keyframes fadeup{from{opacity:0;transform:translateY(10px)}}
.resolve{margin-top:24px;border-top:1px solid rgba(196,182,166,.35);padding-top:24px;display:grid;grid-template-columns:minmax(160px,.4fr) 1fr;gap:16px 40px;align-items:baseline}
.resolve .eyebrow{color:var(--stone)}
.resolve-text{font-size:clamp(20px,2vw,28px);line-height:1.4;letter-spacing:-.01em;max-width:46ch}

/* services */
.services .section-head p{color:var(--on-light-2)}
.svc-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:56px;border-top:1px solid var(--oxblood)}
.svc-grid li{display:flex;border-bottom:1px solid rgba(74,24,24,.18)}
.svc-grid li:not(:nth-child(3n+1)){border-left:1px solid rgba(74,24,24,.18)}
.svc{display:flex;flex-direction:column;gap:8px;width:100%;padding:28px 28px 32px;text-decoration:none;transition:background .25s var(--ease)}
.svc-grid li:nth-child(3n+1) .svc{padding-left:0}
.svc:hover{background:var(--cream-2)}
.svc-top{display:flex;justify-content:space-between;gap:12px;margin-bottom:6px}
.svc-n{font:500 12px var(--mono);color:var(--stone-deep)}
.svc-work{margin-top:auto;padding-top:8px}
.svc-name{font-size:22px;font-weight:500;letter-spacing:-.02em}
.svc-line{color:var(--on-light-2);font-size:16px}
.svc-work{font:500 12px var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone-deep)}
.svc:hover .svc-name{text-decoration:underline;text-underline-offset:5px}

/* studio */
.studio-grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:40px 72px;align-items:center}
.studio-portrait{border-radius:var(--radius);overflow:hidden;aspect-ratio:4/5;background:var(--oxblood-2)}
.studio-portrait img{width:100%;height:100%;object-fit:cover}
.studio .quote{margin-top:18px}
.studio-body{margin-top:28px;max-width:52ch;color:var(--on-dark-2)}
.founder-record{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:32px;border-top:1px solid rgba(242,232,213,.18);padding-top:20px}
.founder-record dt{font-family:var(--serif);font-size:clamp(36px,4vw,56px);line-height:1}
.founder-record dd{font-size:14px;color:var(--on-dark-3);margin-top:6px}
.studio .fineprint{margin-top:16px}
.studio .btn{margin-top:28px}

/* talk */
.talk{border-top:1px solid rgba(242,232,213,.08)}
.talk .display{margin-top:18px}
.talk-sub{margin-top:28px;max-width:46ch;color:var(--on-dark-2);font-size:19px}

/* footer */
.site-footer{background:var(--oxblood);border-top:1px solid rgba(242,232,213,.12);padding-block:28px;font-size:14px;color:var(--on-dark-3)}
.footer-row{display:flex;flex-wrap:wrap;gap:12px 32px;justify-content:space-between}
.site-footer a{text-decoration:none}.site-footer a:hover{color:var(--stone)}

/* work library */
.work-lib .lede{margin-top:24px}
.work-lib .display{margin-top:16px}
.filters{margin-top:48px;display:grid;gap:24px;border-top:1px solid rgba(242,232,213,.18);padding-top:24px}
.filters fieldset{border:0;margin:0;padding:0}
.pills{display:flex;flex-wrap:wrap;gap:8px;margin-top:12px}
.pill input{position:absolute;opacity:0;width:1px;height:1px}
.pill span{display:inline-flex;align-items:center;min-height:44px;padding:10px 18px;border-radius:999px;border:1px solid rgba(242,232,213,.4);cursor:pointer;transition:all .25s var(--ease)}
.pill input:checked+span{background:var(--cream);color:var(--oxblood);border-color:var(--cream)}
.pill input:focus-visible+span{outline:2px solid var(--stone);outline-offset:3px}
.filters-row{display:flex;flex-wrap:wrap;gap:16px 24px;align-items:flex-end}
.select{display:grid;gap:8px}
.select select{min-height:46px;min-width:220px;border-radius:10px;border:1px solid rgba(242,232,213,.4);background:var(--oxblood-2);padding:10px 14px}
.filters-count{margin-left:auto;font:500 13px var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--stone)}
.library{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr));gap:48px 24px;margin-top:48px}
@media (min-width:980px){.tile--wide{grid-column:span 2}.tile--wide .tile-cover{aspect-ratio:16/10.2}}
.tile[hidden]{display:none}
.empty{margin-top:40px;font-size:19px}

/* case page */
.case-hero{padding-bottom:0}
.crumbs{font:500 13px var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--on-dark-3)}
.crumbs a{color:var(--stone)}
.case-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px;min-height:8px}
.case-hero .display{margin-top:16px}
.case-hero .lede{margin-top:24px}
.case-facts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;margin-top:48px;border-top:1px solid rgba(242,232,213,.18);padding-top:20px}
.case-facts dt{font:500 12px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--stone)}
.case-facts dd{margin-top:6px;font-size:16px}
.case-cover{margin-top:56px}
.cover--cinema{aspect-ratio:16/9;border-radius:var(--radius) var(--radius) 0 0;overflow:hidden;position:relative}
.case-toc{padding-block:18px;position:sticky;top:76px;z-index:20;border-bottom:1px solid rgba(74,24,24,.12)}
.case-toc ol{display:flex;gap:24px;overflow-x:auto;scrollbar-width:none;font-size:15px}
.case-toc a{text-decoration:none;white-space:nowrap;padding-block:8px;display:inline-block}
.case-toc a:hover,.case-toc a.is-current{color:var(--stone-deep);text-decoration:underline;text-underline-offset:6px}
.case-sec{padding-block:clamp(56px,7vw,96px)}
.case-sec+.case-sec{padding-top:0}
.two-col{display:grid;grid-template-columns:minmax(0,.4fr) minmax(0,1fr);gap:20px 64px}
.sec-label{font:500 13px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--stone-deep);padding-top:10px}
.big{font-size:clamp(24px,2.4vw,34px);line-height:1.3;letter-spacing:-.015em;max-width:30ch}
.two-col .big+p{margin-top:20px;max-width:58ch;color:var(--on-light-2)}
.scope{display:flex;flex-wrap:wrap;gap:10px}
.scope li{border:1px solid rgba(74,24,24,.35);border-radius:999px;padding:10px 18px;font-size:16px}
.case-insight .quote,.case-learned .quote{margin-top:20px;max-width:26ch}
.decisions{display:grid;gap:0;counter-reset:d}
.decisions li{counter-increment:d;display:grid;grid-template-columns:56px 1fr;gap:4px 16px;padding:24px 0;border-top:1px solid rgba(74,24,24,.18)}
.decisions li::before{content:"0" counter(d);font:500 13px var(--mono);color:var(--stone-deep);grid-row:span 2;padding-top:6px}
.decisions h3{font-size:24px;font-weight:500;letter-spacing:-.02em}
.decisions p{color:var(--on-light-2);max-width:56ch}
.compare{margin-top:64px}
.compare-stage{--pos:50%;position:relative;margin-top:16px;border-radius:16px;overflow:hidden;min-height:260px}
.compare-card{position:absolute;inset:0;padding:clamp(24px,4vw,48px);display:flex;flex-direction:column;justify-content:flex-end;gap:14px}
.compare-brief{position:relative;min-height:260px;background:var(--cream-2);color:var(--oxblood);font-family:var(--mono)}
.compare-brief p{font-size:clamp(17px,1.6vw,21px);line-height:1.6;max-width:46ch;text-decoration:line-through;text-decoration-color:rgba(111,96,79,.55);text-decoration-thickness:2px}
.compare-final{background:var(--oxblood);color:var(--cream);clip-path:inset(0 0 0 var(--pos));align-items:flex-end;text-align:right}
.compare-final .eyebrow{color:var(--stone)}
.compare-final p{font-family:var(--serif);font-size:clamp(24px,2.6vw,38px);line-height:1.15;max-width:26ch}
.compare-handle{position:absolute;top:0;bottom:0;left:var(--pos);width:2px;background:var(--stone);pointer-events:none}
.compare-handle::after{content:"";position:absolute;top:50%;left:50%;width:36px;height:36px;margin:-18px 0 0 -18px;border-radius:50%;background:var(--stone);box-shadow:0 0 0 6px rgba(196,182,166,.25)}
.compare-range input{width:100%;margin-top:14px;accent-color:var(--stone-deep);min-height:32px}
.case-made .made-list{display:flex;flex-wrap:wrap;gap:8px;max-width:640px;justify-content:flex-end}
.made-list li{border:1px solid rgba(242,232,213,.35);border-radius:999px;padding:8px 16px;font-size:15px}
.assets{display:flex;gap:20px;margin-top:48px;overflow-x:auto;padding-bottom:12px;scroll-snap-type:x proximity}
.asset{flex:0 0 auto;scroll-snap-align:start}
.asset--reel{width:clamp(220px,24vw,320px)}
.asset--still{width:clamp(260px,32vw,420px)}
.asset .art,.asset img,.asset video{width:100%;border-radius:8px}
.asset figcaption{margin-top:10px;font-size:14px;color:var(--on-dark-3)}
.outcomes{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,240px),1fr));gap:24px;margin-top:24px}
.outcome{border-top:2px solid var(--oxblood);padding-top:18px}
.outcome--sample{border-top-style:dashed}
.outcome-v{font-family:var(--serif);font-size:clamp(48px,5.4vw,84px);line-height:1;display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.outcome-l{margin-top:10px;font-size:18px;font-weight:500}
.outcome-src{margin-top:12px;font-size:14px;line-height:1.55;color:var(--on-light-2)}
.outcome-src span:not(.ph){font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase}
.case-sec .fineprint{margin-top:28px}
.related{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:40px}
.related .tile-cover{aspect-ratio:16/10}

/* brand logo strip */
.logos{background:var(--oxblood);color:var(--cream);padding:clamp(48px,6vw,80px) 0;border-top:1px solid rgba(242,232,213,.1);overflow:hidden}
.logos-head{display:flex;flex-wrap:wrap;gap:16px 40px;justify-content:space-between;align-items:flex-end}
.logos-head .eyebrow{color:var(--stone)}
.logos-sub{margin-top:8px;color:var(--on-dark-2);max-width:52ch}
.logos-pause{min-height:44px;padding:10px 18px;border-radius:999px;border:1px solid rgba(242,232,213,.4);background:transparent;cursor:pointer;font-size:14px}
.logos-pause:hover{border-color:var(--stone);color:var(--stone)}
.marquee{margin-top:36px;display:grid;gap:14px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-row{overflow:hidden}
.marquee-track{display:flex;gap:14px;width:max-content;animation:marquee 70s linear infinite}
.marquee-row--rev .marquee-track{animation-direction:reverse;animation-duration:80s}
.marquee:hover .marquee-track,.marquee:focus-within .marquee-track,.marquee.is-paused .marquee-track{animation-play-state:paused}
@keyframes marquee{to{transform:translateX(calc(-50% - 7px))}}
.chip-logo{flex:none;width:168px;height:84px;border-radius:12px;background:var(--cream);display:flex;align-items:center;justify-content:center;padding:14px 22px;transition:transform .3s var(--ease)}
.chip-logo img{max-width:100%;max-height:48px;object-fit:contain;filter:grayscale(1) contrast(1.1);mix-blend-mode:multiply;opacity:.82;transition:filter .3s var(--ease),opacity .3s var(--ease)}
.chip-logo:hover{transform:translateY(-3px)}
.chip-logo:hover img{filter:none;opacity:1}
@media (max-width:680px){.chip-logo{width:132px;height:68px;padding:10px 16px}.chip-logo img{max-height:38px}}
@media (prefers-reduced-motion:reduce){
  .marquee{-webkit-mask-image:none;mask-image:none}
  .marquee-row{overflow:visible}
  .marquee-track{animation:none;width:auto;flex-wrap:wrap;justify-content:center;padding-inline:var(--gutter)}
  .marquee-track [aria-hidden="true"]{display:none}
  .logos-pause{display:none}
}

/* forms */
.talk-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:48px 72px;align-items:start}
.form{display:grid;gap:18px;background:rgba(242,232,213,.06);border:1px solid rgba(242,232,213,.16);border-radius:18px;padding:clamp(20px,3vw,36px)}
.band--light .form{background:var(--cream-2);border-color:rgba(74,24,24,.15)}
.form-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.fld{display:grid;gap:8px;font-size:14px}
.fld--wide{grid-column:1/-1}
.fld>span{font:500 12px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--on-dark-3)}
.band--light .fld>span{color:var(--stone-deep)}
.fld input,.fld select,.fld textarea{width:100%;min-height:48px;padding:12px 14px;border-radius:10px;border:1px solid rgba(242,232,213,.35);background:var(--oxblood-deep);color:var(--cream);font-size:16px}
.band--light .fld input,.band--light .fld select,.band--light .fld textarea{background:var(--cream);color:var(--oxblood);border-color:rgba(74,24,24,.35)}
.fld textarea{resize:vertical;line-height:1.5}
.fld input:focus-visible,.fld select:focus-visible,.fld textarea:focus-visible{outline:2px solid var(--stone);outline-offset:2px}
.band--light .fld input:focus-visible,.band--light .fld select:focus-visible,.band--light .fld textarea:focus-visible{outline-color:var(--oxblood)}
.form-note{font-size:14px;color:var(--on-dark-3)}
.band--light .form-note{color:var(--on-light-2)}
.form .btn{justify-self:start}
.form-status{font-size:15px;min-height:1em}
.hp{position:absolute;left:-9999px}

/* talent */
.talent-home .section-head p{color:var(--on-light-2)}
.talent-grid{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:24px;margin-top:40px}
.talent-card{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1fr);background:var(--oxblood);color:var(--cream);border-radius:18px;overflow:hidden}
.talent-photo{width:100%;height:100%;object-fit:cover;min-height:360px}
.talent-body{padding:clamp(22px,3vw,36px);display:flex;flex-direction:column;gap:10px}
.talent-body .eyebrow{color:var(--stone)}
.talent-name{font-size:clamp(28px,3vw,40px);font-weight:500;letter-spacing:-.03em;line-height:1}
.talent-handle{font:500 15px var(--mono);color:var(--stone);text-decoration:none}
.talent-handle:hover{text-decoration:underline}
.talent-niche{color:var(--on-dark-2);font-size:16px}
.talent-stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;margin-top:6px;border-top:1px solid rgba(242,232,213,.18);padding-top:12px}
.talent-stats dt{font-family:var(--serif);font-size:28px;line-height:1.1}
.talent-stats dd{font-size:13px;color:var(--on-dark-3)}
.talent-brands-label{margin-top:8px}
.talent-brands{display:flex;flex-wrap:wrap;gap:6px}
.talent-brands li{border:1px solid rgba(242,232,213,.3);border-radius:999px;padding:5px 12px;font-size:14px}
.talent-body .fineprint{font-size:13px}
.talent-card--open{grid-template-columns:1fr;align-content:center;gap:16px;padding:clamp(24px,3vw,40px);text-decoration:none;background:transparent;color:var(--oxblood);border:1.5px dashed rgba(74,24,24,.45);transition:background .25s var(--ease)}
.talent-card--open:hover{background:var(--cream-2)}
.talent-card--open .eyebrow{color:var(--stone-deep)}
.talent-open-title{font-size:clamp(30px,3.4vw,48px);font-weight:500;letter-spacing:-.035em;line-height:1}
.talent-open-copy{color:var(--on-light-2);max-width:36ch}
.talent-card--open .btn{justify-self:start;border-color:rgba(74,24,24,.5)}
.talent-hero .lede{margin-top:24px}
.talent-hero .display{margin-top:16px}
.sec-label--dark{color:var(--stone)}
.talent-offer{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 40px}
.talent-offer h3{font-size:22px;font-weight:500;letter-spacing:-.02em}
.talent-offer p{margin-top:6px;color:var(--on-dark-2)}
.apply-sub{margin-top:20px;max-width:40ch;color:var(--on-light-2)}
.apply .display{margin-top:16px}

/* responsive */
@media (max-width:980px){
  .ex-grid,.fw-body,.studio-grid,.featured,.talk-grid,.talent-grid{grid-template-columns:1fr}
  .svc-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .svc-grid li:not(:nth-child(3n+1)){border-left:0}
  .svc-grid li:nth-child(2n){border-left:1px solid rgba(74,24,24,.18)}
  .svc-grid li:nth-child(3n+1) .svc{padding-left:28px}
  .svc-grid li:nth-child(2n+1) .svc{padding-left:0}
  .needs{grid-template-columns:repeat(2,minmax(0,1fr))}
  .needs li:nth-child(3) a{padding-left:0;border-left:0}
  .case-facts{grid-template-columns:repeat(2,minmax(0,1fr))}
  .studio-portrait{max-width:420px}
}
@media (max-width:680px){
  body{font-size:16px}
  .ex-why,.table-top,.related,.form-grid,.talent-card,.talent-offer{grid-template-columns:1fr}
  .talent-photo{min-height:0;aspect-ratio:4/4}
  .ex-options{gap:10px}
  .opening{padding:8px;border-radius:12px}
  .opening-screen{aspect-ratio:9/14;padding:12px}
  .opening-line{font-size:18px}.opening-line--serif{font-size:20px}
  .opening-foot{flex-direction:column;gap:2px;font-size:13px;padding:2px 4px}
  .svc-grid,.needs{grid-template-columns:1fr}
  .svc-grid li:nth-child(n){border-left:0}
  .svc-grid li .svc,.svc-grid li:nth-child(n) .svc{padding:22px 0 26px}
  .needs li+li a{padding-left:0;border-left:0}
  .two-col{grid-template-columns:1fr}
  .resolve{grid-template-columns:1fr}
  .founder-record{grid-template-columns:1fr 1fr}
  .fw-steps button{font-size:24px;flex-direction:column;gap:6px}
  .fw-stage{min-height:380px;padding:20px;gap:16px}
  .phone{width:150px;height:300px}
  .pf{height:66px}.pf-hero{height:112px}.pf-hook{font-size:16px}
  .grid9{grid-template-columns:repeat(3,36px)}.g{width:36px;height:36px}
  .table[data-seat="creator"] .table-top{direction:ltr}
  .table[data-seat="brand"] .voice--creator,.table[data-seat="creator"] .voice--brand{transform:none}
  .voice{min-height:0}
  .case-toc{top:76px}
  .select select{min-width:0;width:100%}
  .select{flex:1 1 100%}
  .filters-count{margin-left:0}
  .ht-b{padding-left:12vw}
}

/* reduced motion: same meaning, no movement */
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;transition-delay:0s!important}
  .js .ht-a,.js .ht-b{opacity:1;transform:none}
  .js .feed.is-moving .frame{filter:blur(1.2px) saturate(.8);opacity:.5}
  .tile-link:hover .art-obj,.cover.is-previewing .art-obj{transform:none}
}

/* anchors land below the sticky header (and the case index) */
section[id]{scroll-margin-top:84px}
.page-case section[id]{scroll-margin-top:140px}
.talent-stats dt .ph{font-size:13px;line-height:1.4;display:inline-block}
.client-logo{display:block;width:72px;height:72px;object-fit:contain;background:var(--cream);border-radius:8px;padding:6px;margin-bottom:10px}
.outcome-v .ph{font-size:16px;line-height:1.4}
.outcomes-none{margin-top:16px;max-width:40ch}